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Peeps have accomplished the improbable since they were introduced half a century ago. Those pastel marshmallow chicks and bunnies have participated in university science experiments, survived battles with high-powered microwaves and inspired avant-garde art.
So why wouldn't they dare to open their own store, taking on the tough world of retail right in the heart of a recession?
The first Peeps & Co. store is scheduled to open at National Harbor in Prince George's County in November in a prime 3,500-square-foot location that sits, according to the press release, directly in front of Seward Johnson's 100-foot statue "The Awakening" -- an enormous giant crawling out of the earth.
Peeps Are Hopping to Their Own Store at National Harbor - washingtonpost.com
Seeded on Wed Jul 8, 2009 10:24 PM EDT
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